Waddell+Associates works with clients that are achieving extraordinary things in New Zealand and abroad.

Here are some of the projects we're particularly proud to be part of:


Southern Spars reinvents the wheel


JUNE 28, 2016

Kiwi ingenuity lies at the heart of a partnership between Southern Spars and Cycling New Zealand that literally reinvented the wheel for the New Zealand Track Cyclists at the 2016 Rio Olympic Games.

Southern Spars designs and produces carbon fibre spars and rigging for some of the world’s fastest race yachts. The innovative partnership with Cycling New Zealand was forged by Rob Waddell, who could see the potential for Kiwi innovation in carbon fibre to give an edge to our track cycling teams on the world’s biggest stage.

To succeed at the Olympic Games - where a fraction of a second can make the difference - requires every ounce possible of innovation, technology and talent. The new cutting-edge wheels were developed using Southern Spars' leading carbon fibre technology, Cycling New Zealand's high-performance expertise and performance data support from High Performance Sport New Zealand.



Cycling New Zealand Performance Hubs

 Image: Cycling New Zealand

Image: Cycling New Zealand

AUGUST 12, 2015

Cycling New Zealand has announced a new initiative to help grow its pool of emerging talent in support of a world class high performance programme.

Up to eight Cycling Performance Hubs will be established around the country with the goal of increasing the quality and quantity of riders stepping up to the elite level. A National Mountain Bike Performance Hub in Rotorua and a National BMX Performance Hub in Cambridge will be part of the new initiative, with the rest of the network having a road and track focus. 

“The rollout of regional Cycling Performance Hubs will be key to our sustained future success”
— Cycling New Zealand Chief Executive Andrew Matheson

The key to the performance hubs will be providing quality coaching to under-19 and under-23 riders on the verge of taking their talents to the next level. Each hub will have a full-time coach who will work closely with regional coaches and athletes to ensure quality development programmes are in place.

Waddell + Associates are helping to bring Cycling New Zealand’s Performance Hub programme to life, securing more than $2 million of funding to date to get the first Hubs up and running.   



New Zealand Olympic athletes bring the spirit of the Olympic Games to underprivileged kids in Rio

july 30, 2016

Making a difference in the lives of the children from the Mangueira Favela is at the heart of the New Zealand Olympic Team’s partnership with the community in Rio.

Rob Waddell, Chef de Mission, says bringing the Olympic spirit to Mangeuira is about more than sport - the team really wants to make positive impact in the community.

Rob first visited the favela in 2015 and immediately identified that the community needed the basics – clothes, shoes and food – and began working with New Zealand Olympic Committee sponsors to source clothing and equipment that could be donated to the community.

New Zealand Olympic Committee Apparel Provider, PEAK Sport, donated a large amount of apparel, bikes were provided by Avanti, and rowing machines gifted as well.  As each sport visits the village more will be donated – gifting equipment to children who have very little.

Six visits are scheduled during the Olympics, including rowing, hockey and swimming and are a chance for athletes to get involved and give back – inspiring both the New Zealand team, and the local community.