Our core team has experience across sport and business, including athlete, major events, media & communications, legal, governance, brand & marketing and government perspectives. This collective knowledge has helped shape a deep understanding of, and credibility in, the sporting and commercial sectors in New Zealand. We bring other consultants into the team as required. 


Rob Waddell

  • One of New Zealand's highest-profile and most respected sportspeople.

  • Longstanding involvement at all levels in the New Zealand sports sector.

  • Instrumental in bringing the Home of Cycling to Cambridge, helping to secure $32 million of funding for the Avantidrome.

  • Wide contribution at a governance level across the not-for-profit sector, including governance roles with the Halberg Disability Trust, Te Awa River Trust, and the Home of Cycling charitable trust.

Kathryn Irving

  • Managed the Sport & Recreation and Rugby World Cup 2011 portfolios for the New Zealand Minister for Sport & Recreation.

  • Delivered sponsor activations and VIP programmes nationally and internationally across Olympic & Commonwealth Games for the New Zealand Olympic Committee.

  • Major event media management experience with Winter Games NZ 2015.

  • Specialist skills include legal, strategic marketing management, stakeholder relations & sponsorship activation.